THE FAST TRANSPORT INDUSTRY IS BOOMING IN 2020

For a long time, providing the best customer experience has always been a key to success in any industry. Traditionally, the perfect experience for customers is often a comfortable shopping place, thoughtful salespeople, and a reasonable warranty and return policy.

However, the era of technology and new services is gradually changing according to the expectations of customers’ shopping experience. For consumers today, from simple things like ordering lunch or transporting bulk chemicals to the factory … the maximum convenience, speed and simplicity are becoming the minimum requirements for with businesses in the technology age.

Just recently, Project44, an international supply chain company, surveyed 750 consumers and 500 marketing managers to better understand the direction people are expecting for the most complete delivery experience. The survey found five interesting trends related to the booming fast shipping industry that both large and small businesses can refer to to better understand customers in 2020 and in the future.

There is no longer the concept of payment for basic transportation 60% of customers are willing to pay an extra fee to receive their goods earlier, and they will pay more for short-term delivery options.

In older commercial models, customers often look for the best products within their budget and after (or self-delivery) delivery standards. On the contrary, with big players like Amazon influencing the entire current retail game, the free shipping options for the next day or even the same day delivery are gradually pushing up customer demand, to the extent that if the business chooses to charge a regular delivery service it is almost no longer feasible.

More than 53% of customers surveyed said that discounted or free shipping is one of the most important factors in the buying experience in any industry – and nearly as important as price. of that product itself. Smart consumers also comment that it is the businesses that charge for basic transportation that is the reason they change their mind and do not want to buy anymore. According to other studies from Project44, customers are familiar with shipping privileges, with up to 58% of people expecting service charges to be reduced or completely free when buying at all times, not just in one number of special events for the year.

Need better order tracking technology

With Uber and Grubhub’s “quick-on-delivery” features, customers will be provided with the exact location of the order they have placed every minute – instead of just following the traditional way first. here. According to the survey, customers are now expecting the ability to track this order for nearly all product areas, with 31% of customers wanting to use this new technology and 20% of marketing managers. Very important factor to the customer.

The fast on-demand delivery effect affects B2B and B2C shipping

While delivery units like Amazon and Walmart are strongly impacting consumer expectations, 76% of marketing executives say fast-on-demand delivery apps (Grubhub, Instacart, Postmate) are reshape the way consumers want deliveries.

Fast-on-demand delivery applications will provide the ability to track shipments and deliver goods on time, while updating the delivery process in real time. Thanks to these nifty apps, customers simply don’t want to go back to the old ways. It is this trend that is instilling in the minds of consumers and influencing both their expectations and buying decisions.

Everyone wants express shipping service

31% of customers surveyed said they expect new technology, capable of tracking orders for nearly all product areas. 20% of marketing managers surveyed also said that they want to apply new technologies to better serve customers.

Although customers expect standard shipping costs to be included in the cost of products, they are still willing to pay an extra fee to receive their goods earlier, with 60% of customers surveyed saying they will spend more. For short delivery options.

For example, Amazon has focused on developing transit time to the point where entire supply chains in major cities such as Seattle, New York and San Francisco have to upgrade their entire infrastructure (warehouses). multi-storey, last mile shipping teams, warehouse locations near customers) to race in satisfying customer expectations.

Wavy effect from bad experience

When an order is not delivered as expected, 74% of customers agree that it will make a bad impression on the overall image of the company. This means brands will now be responsible for the delivery process and the quality of their products. 60% of customers said that they often complain when orders are not delivered on time and are ready to complain immediately on social networks about these inconveniences.

How do brands keep up with the trend?

The era of fast delivery economy has officially begun. As goods and services delivery methods and options continue to grow, customers’ expectations will increase day by day. In order to incorporate new changes in the fast shipping industry into a marketing strategy and customer experience, brands and businesses need to work closely with businesses to ensure the quality of a complete delivery experience. Best for customers. The relationship between logistics, shipping and supply chain stakeholders will determine the development of brands in the context of development and change in the coming 2020.

At FYM Express, we are experienced professionals in the shipping industry, following the correct shipping procedures in ports across the globe. As your trusted partner in global shipping, we know the importance of your supply chain. Call us at (84) 028 66 787 222 to see how we can help you optimize your shipping experience.